The FCA's Consumer Principle requires firms to do what for their clients?

The FCA's Consumer Principle emphasizes the importance of firms acting to deliver good outcomes for retail customers. This principle establishes a fundamental expectation that financial services companies should prioritize the best interests of their clients, ensuring that the products and services they provide lead to beneficial results. This includes making decisions that enhance customer welfare, not just meeting regulatory requirements.

By focusing on delivering good outcomes, firms are encouraged to adopt a more customer-centric approach, which can lead to better satisfaction and trust among consumers. This principle aims to shift the culture within the financial services sector toward one that genuinely considers the impact of actions on consumers, rather than simply fulfilling procedural obligations.

The other choices, while related to good practices within the industry, do not encompass the broader and more proactive requirement embedded in the Consumer Principle, which is centered specifically on achieving positive results for consumers.