Under the CII Code of Ethics, which core duty requires members to treat people fairly regardless of various factors?

The first core duty in the CII Code of Ethics emphasizes the principle of treating people fairly. This core duty serves as a foundational ethical guideline for members, mandating that they engage with clients, consumers, and colleagues in a manner that is equitable and just, irrespective of differences such as race, gender, nationality, or any other characteristic.

By prioritizing fairness, this duty reinforces the importance of integrity and respect in all professional interactions. Members are encouraged to uphold this principle as it fosters trust and builds positive relationships, which are essential in the insurance industry where clients rely on the professionalism and ethical behavior of their advisors.

The focus on fair treatment as articulated in the first core duty directly contributes to a culture of inclusivity and responsibility within the sector, making it a crucial aspect of ethical practice.