Under the Insurance Distribution Directive (IDD), an Insurance Product Information Document (IPID) must be issued to:

The requirement for an Insurance Product Information Document (IPID) under the Insurance Distribution Directive (IDD) is designed to ensure that consumers receive clear and comprehensible information about insurance products before they make a purchasing decision. The purpose of the IPID is to equip consumers with essential details about the product, including key features, limits, exclusions, and the rights of the policyholder.

Therefore, the obligation to issue the IPID before a consumer takes up a quotation aligns with the directive's goal of promoting transparency and aiding informed decision-making. This allows consumers to understand the terms and conditions of the insurance product they are considering, which helps them compare options effectively and choose the most suitable cover for their needs.

Providing the IPID after going on cover or after receiving a quotation would not fulfill the directive's intention of pre-contractual disclosure. By ensuring that the information reaches the consumer at the right stage, the IDD aims to empower consumers and enhance their ability to make informed choices in the insurance marketplace.